Course Outline:
Module 1: Advanced Search Engine Optimization (SEO)
• Developing a Custom Business Idea
• Advanced keyword research techniques
• Creating a WordPress Website
• On-Page, Off-Page SEO
• Technical SEO optimization
• SEO for local and international markets
• SEO auditing and troubleshooting
Module 2: Advanced Social Media Marketing
• Advanced strategies for Facebook, Instagram, Twitter, LinkedIn, etc.
• Social media advertising optimization
• Social media analytics and measurement
• Crisis management and reputation monitoring
Module 3: Advanced Content Marketing
• Content ideation and creation for different stages of the buyer’s journey
• Advanced content promotion and distribution strategies
• Content optimization for SEO and social media
• User-generated content strategies
• Content marketing ROI measurement
Module 4: Advanced Email Marketing
• Advanced segmentation and personalization techniques
• Email automation workflows
• Advanced A/B testing and optimization
• Deliverability optimization
• Email marketing analytics and KPIs
Module 5: Advanced Paid Advertising
• Advanced Google Ads strategies (Search, Display, Video, Shopping)
• Advanced Facebook Ads strategies (Custom Audiences, Lookalike Audiences,
Retargeting)
• Programmatic advertising
• Advanced ad copywriting techniques
• Ad campaign optimization and budget allocation strategies
Module 6: Analytics and Data-driven Marketing
• Advanced Google Analytics and Google Tag Manager
• Data visualization and interpretation
• Customer journey mapping and attribution modeling
• Predictive analytics for marketing